![]() But the other thing you’ll want peace of mind about? Authenticity. Another aspect of Golden Goose sneakers’ allure is that they come in such a dizzying and seemingly endless array of colors, silhouettes and embellishments.Īlong with superb craftsmanship and design, Golden Goose sneakers come with the peace of mind that you don’t need to worry about keeping your luxe investment sneakers looking pristine. The Golden Goose Deluxe Brand line also encompasses men’s, women’s and kids’ fashion, but it’s the sneakers that are, you might say, the stars - in fact, the most iconic is arguably the Superstar, one of many styles that range from the platform-soled Hi-star, the surprisingly un-scuffed Purestar, the chunky dad-vibes Running sneaker and more. It’s a little bit of the height of a stiletto in the comfort of a sneaker. This adds support, as well as a boost that elongates the legs. Golden Goose sneakers have a secret tucked away within their distressed, low-key exteriors: a hidden wedge. The markings on Golden Goose sneakers may seem random, evoking haphazard encounters with cement and asphalt, but in fact each pair is carefully hand-crafted and distressed by traditional artisans.ĭevotees love them for their irreverent take on designer footwear, but also for their high-quality materials and elevated design - literally. Scrapes and scuffs may not be the first things that come to mind when you think of traditional luxury, but Golden Goose is all about “making craft of-the-moment” and “perfect imperfection.” And perfect is key. Founded in 2000 by design duo Francesca Rinaldo and Alessandro Gallo, Golden Goose Deluxe Brand turns out sneakers that marry traditional Italian craftsmanship from their Venice, Italy, headquarters with the scuffs and abrasions your sneakers might sustain at a Venice, CA, skate park. Despite the projected dip, premium vodka sales are set to grow over the period.Golden Goose sneakers are proof that luxury isn’t synonymous with stuffiness. It comes at a time when the UK’s consumption of the spirit, which currently stands at around 9 million cases, is set to fall by 4 per cent by 2016, according to Vineexpo. We’re using to assert our market leader status on an increasingly fragmented category.” “Fly Beyond” allows us to change and tap into their ambitions. We haven’t articulated our philosophy in the past and have been too inwardly focused with our marketing. He adds: “We’re operating in a vodka market where people are still buying products but want to know they’re getting value for money. Rival Belvedere has also noticed the shift and has been ramping up its presence across high-end UK bars throughout the year.įlavoured vodka and the resurgence of cocktails are currently driving the category and Tick says 2014 initiatives will look to exploit both trends in a “controlled” and “precise” way. ![]() Lyle Tick, senior global category director for Grey Goose, says premium vodka has become a bar staple in recent years and consumers are starting to see it as a drink to be savoured. The campaign will be supported by updates to the brand’s on-trade merchandise, experiential activity alongside a social media drive to recruit advocates. Where the drink’s “the world’s best tasting vodka” strapline focuses on its premium credentials, the upcoming “Fly Beyond” activity offers more opportunity for drinkers to identify with the brand, the company claims. Interest from younger drinkers in the craft of alcohol brands is growing, according to Grey Goose, forcing it to adopt a more “extrinsic” approach to marketing its reputation for “exceptional quality”. ![]() Since it was first introduced in 1996, the Bacardi-owned brand has opted against showcasing its provenance at scale, instead relying on its super-premium status to resonate with drinkers. It attempts to highlight how Thibault’s background as a Cognac master influenced the choices he made when developing the drink. The vodka maker has drafted in Hollywood director Nicolas Winding Refn to make a short film depicting the origins of the brand and its creator François Thibault. The “Fly Beyond” campaign launches nationwide later this month (28 October) and promotes the field-to-bottle provenance of the Grey Goose brand.
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